Digital Public Relations also referred to as online public relations or new media PR, is the practice of leveraging online media, search and the social web as channels of communication, engagement and influence. The traditional way of public relation has been changed to digital way. Public relation professionals are having thrust to learn new tools of Digital Public Relations and to adjust with new digital communication world.

Digital PR

Here are five tools which every public relation practitioner should have in their toolbox:

1. Search engine optimization: Search Engine Optimization is most vital tool for Digital Public Relation professional. The basic way to get success is optimizing news content for target keywords and phrases. It helps you to improve rank of your content in search engines. It also helps to attract bloggers, analysts, journalist when they search for information on search engines.

2. Digital media: A message influences and attracts more if it is optimized in multimedia for search. By using video, audio and images you can get additional entry points to news content and can improve search rank and thus gain good exposure to media that conduct online research to the end user.

3. Social media: When world is going digital, it is most important for a public relational professional to understand and participate in social media. Once you understand and get registered with social media communities, it will be very easy to reach your target and learn from influential people. The basic key to get success through social media is to connect people on personal level. You can promote your product or website by dropping links or sending personal messages. Other than that just dropping in your link, it is essential to be useful to social communities and make a positive brand image which will certainty help you out in the longer term.

4. Monitoring brand reputation with social media: By using tools like Google alerts, Digg, Twitter and many others tools, helps a public relation professional to know about positive or negative reputation of their blog. Public relation professional can set up free alerts to keep track of their brand names, competitor