Search Engine Marketing Myths
Search engine marketing is very crucial task to handle. One mistake or decision can affect all your operations. Search engine marketing requires lots of time and patience. Some myths might affect career of search marketing professionals. Here are some myths which should be avoided:
- Search engines are fond of blogs: It’s not 100% myth because search engines do like blogs, but only those blogs which are unique, frequently updated and easy to access from root domain (i.e. properly structured). Search engines used to like blogs when it was introduced and since every minute a thousands of blog created, search engine had decreased its interest towards low quality blogs.
- Highest ranking on search engine is necessary: This is the basic myth, many of the search engine marketing professional thinks that their website should be on top in the search results. SEM professionals waste their time and efforts and many times money to get their website to the first page of search results. I believe that if they have invested their time, money and efforts in increasing traffic to their website, it would have been worth paying off.
- Once you are on top, you don’t need to work hard: Search engine marketing never have any fixed destination, it’s more like a path where you have to keep moving and improving. Once you get top of the search engine results, you work doesn’t end. You need to work smartly, so that your website can remain in top results. Search engine marketing professionals always have to fight for top results because their competitors are also working very smartly to get on top, if your competitors are on top, you will surely move down. Thus, search engine marketing is a process of moving and achieving goals forever.
- Most popular keywords are more expensive: This is another myth, I often come across that in pay per click campaign, most expensive keywords are the keywords which provide better returns. It’s not at all correct, because the keyword best for you might not be useful for other; it totally depends on individual’s need. For e.g.; For Coca cola , Keyword “ Cold drinks” might be most expensive , but when it comes for buyers, keyword “ coke” might be more expensive. Thus keywords totally depends on needs and thus decide accordingly.
- No need to change website: As I wrote earlier, Search engine marketing is an ongoing process because internet is evolving constantly. Once you have built your website with keywords phrases and quality content, you just can’t start marketing about your website and ignore to update your website frequently. Your website should keep on updating according to changing market. It’s not changing only your Meta tags, it’s about changing HTML title tags, heading, hyperlinks and so on. Your website has to be modified in order to make attract your visitors as well as search engines bots.
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Yup, we cannot stop when we reach the top. Need to improve every time.
Right SEO marketing is a continuous process.
Ah nice insight..SEO is certainly important ..Many sites are exploiting and making most of it..
There are always two sides in any profession and it goes same with SEO marketing , some people are working hard to achieve success and some are exploting it. But for long term gain no shortcuts work.
Yes, you are correct once you are on the top for few lakhs good searches per month. Then you need not have to work hard. But this will take lot of time to reach on the top for good keywords.
Yeah Rahul, After reaching to top , you need to do smart work not hard work.
You have mentioned Unique Myths here Ruchi.. cool !
Once we achieve the top slot.. then everything becomes fine…
Thanks Pradeep.
Search Engines like Google are made to help visitors to find the best possible solution for the query. They are programs using complex algorithms for simple results. Those who can think in similar way as Google or other search engine do, will definitely succeed in SEO marketing.
Thanks Ruchi for sharing these points here.
Glad you like it. You wrote the key point to get success in SEO marketing.
Nice Article Ruchi!
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Thanks Chethan.
Search Engine marketing can get very tricky if you dont’ know what you’re doing. It really is a skill that needs to be developed and worked on over time, and it’s not for everyone.
Agree with you, People think that Search Engine Marketing is very easy task and anyone can do it. But it require proper planning and actions.
I always like reading myth articles, I like the different views on certain things as well.
Right John, We should be aware of what are views of others about certain things. There is very thin line between myths and reality.
not know much about seo stuff.. but this post really helpful.. blogs are rich with content that why search engine love them..
Glad article is helpful for you .
Hi Ruchi I think you study hard on SEM. SEM is all about research keyword . If you can know about keyword research, conversion rate then you can win on SEM.
Just what newbies who consider themselves to be aware of SEO should read.
It would be better if you can make out a pdf file of this post and share with your friends and newbie bloggers.
Nice article Ruchi. Keep them coming.
Could you recommend any specific resources, books, or other blogs on this topic?
search engine and things related to it are always evolving, so its kind of hard to stick with the same plan as you always have to adapt to new rules. specially with google. any way thanks for the post.
Reaching the top in the Search Engine Ranking is the EASY part; staying there isn’t and needs continuous effort!
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