How PR and SEO can work together
Big brands like Google, Coca cola or Sun Microsystems are very successful companies still then invest millions of money on increasing sales, improving their image and product awareness. They hire Public Relation Professionals also called as PR to market their company. The reason behind hiring public relation professionals is competition. Every time a new company launches its product, PR has to get in action to attract the customer to buy their product. Consumer will surely purchase the product which is in front of their eyes. That’s why PR is important for big brands, to increase the awareness about their product. For e.g. if Google stops PR promotions, Bing will surely come up with bang.
PR works more accurately when it is linked with SEO. Earlier I used to think Search Engine Optimization and Public Relations to be unlinked fields. The reason why I thought it was, SEO is always following links and PR is always following brand awareness of the company. When I did a research I found some facts about how a company really works to market and brand its image or product, I understood that branding is more successful when Search Engine Optimization and Public Relations work together.
When consumer search for any product or company on search engines, company uses SEO to make sure that their company’s website or blog articles related to their company makes it to top of the search engine. If the links which are appearing on search engine are promoting some negative feedback about the company or product, then PR will have to suffer. Thus, SEO have to take care that only articles or comments containing positive feedback about the company should appear on first page of the search engine. Of course, this should not be done in unethical way.
SEO can also help contents published as a part of PR to the web, should be easy to find while search. Some of the PR content that can be optimized are press releases, online newsrooms, corporate blogs, newsletters and
The basic problem of SEO is to get good quality of links. If PR of the company are providing SEO the best quality links , then SEO will surely be in benefit .When Public Relation Professional publish news about the company or product, it spreads like a forest fire and stays for long, which in turn helps SEO to get good amount of traffic as well as good quality links.
Good public relation can also benefit search engine optimization. When a company has good reputation in public, people are more willingly post links to it on their websites or blogs, especially government agencies are more suitable to place links to another entity on their website with good reputation. For e.g.: If a company like Pepsi start its own blog , everyone will be linking to such huge brand names , in turns which will give Pepsi’s blog a higher ranking.
Thus, there should be an incorporated approach of SEO and PR and work as a team to brand the company and get enormous traffic.
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PR distribution (Press Releases) about a new product or service a company has launched surely helps the Website of Company to get some good links and also in building awareness in people. It is a great way to market the company and build reputation as a brand.
Good Article!
That’s true. This is the hottest way to brand your website and company.
Glad you like the article.
Thanks for this article
My pleasure. These type of comments motivate me to write more informative articles
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Content for professional bloggers ! I really like it.. going to write articles like these in my blog too ! Thanks for triggering me indirectly Ruchi !
Thanks . Hey! do let me know also ,if you get some more ideas and topics.
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hey very nice post explaning SEO terms. you should digg this post.
i think you should use commnet luv on your blog
Thanks I am soon m going to change my blog design then I will use. Surely I will digg this post
Thank you for your comment my friend Ruchi. I will find more Free Social Advertising Networks that would be useful to our fellow bloggers.
I would love to have a chat with you if you are free… I hope we could be friends
By the way, it seems that you always do commenting on TZI. hahaha and you manage to overtake me.
My goal why I join this commenting contest is that, If ever I will be the winner of the first prize, I will buy a domain name and a hosting package to launch a wordpress blog. That’s why I am eager to post my comments on TZI. I am looking for more contest to help me feed my needs in my blogging desires.
Thank you for letting me know you. See you soon
Welcome. Sure we can chat.
. Just kidding , Wish you luck for contest.
It was really tough to overtake you on TZI and now let me on top position on comments
I agree with you & I think newsletters are the best way to promote a blog or website..
Why don’t you start your own newsletter..??
Yeah sure, nice idea will think about it, thanks for the idea.
Branding awareness is really helpful in SEO as people start thinking positively about the brand. Whenever they start thinking about a product, the most shouted brand comes across the mind and that’s what PR and marketing people do. I totally agree with your thought on PR and SEO. Nice content Ruchi, Wish you all the best for future blogging.
Thanks a lot sanjeev . Just keep motivating same way.:)
This is Really Amazing Post Ruchi!
Thumbs Up!
Glad you like it .
Great Post Ruchi !! Public relation , Press releases and Page rank (SERP too) are directly proportional !!
Thats true, SEO and PR should have balance
First time visit here and enjoy this post a lot. PR and SEO are inseparable in my opinion, if a company is aiming for proper reputation management. A lot of work involved but the time & effort spent is worthwhile. Think you’ve pretty much wrapped up what I wish to say in the post, so I can do nothing more, but a ‘Digg’ for you. Well done!
@wchingya
Social/Blogging Tracker
Thanks a lot. Your digg is really important
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Hey Ruchi,
What I really enjoyed in your post is the smooth flow of it & the way you have styled the post to raise the curiosity of your readers. It helps people to see the benefits of integrating PR & SEO to profitability, quite effortlessly.
Thanks a lot for the appreciation.
After reading the Title, I was of the view that you may be talking about PR i.e. Page Rank, but you are actually talking about Public Relations. Thanks quite an interesting piece of Combination. Good SEo strategy may have a nice effect on the PR of the Company.
Many SEO don’t think much about Public Relations and if both PR and SEO professionals work together , success can easily achieved .
Hi Ruchi,
I am completely agree with your opinion that PR and SEO can promote the brand more effectively.
But the PR manager should be SEO expert then it can work.
I don’t think that PR professional need to be SEO expert. He can work with the help of SEO professional and PR professional just need to have basic knowledge of SEO.
Ruchi, Thats a great post. Seo is important for any damn site
Well I don’t think SEO is important for Google, Bing and IBM but brand awareness is…..
Any comments Ruchi???
Thanks
TC
Well written article
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